STORMMES Coaching Agreement – A Coaching Tool for You

A great way to get a start with a new client or new coaching objective is to create a coaching agreement. STORMMES is a sample model you can use to gain greater clarity on the client’s goal and how you will work together for success.

STORMMES Coaching Agreement

S – Subject

  • What do you want to work on with me?
  • What are your goals for coaching?
  • What things should we discuss to get you to your goal?

T – Timeframe

  • What is the time frame for this focus?
  • What part of this will we focus on first?

O – Outcomes

  • What outcomes are you looking for by the end of our time?
  • What would a valuable outcome of our coaching be?
  • How do you define success for your goals?

R – Roles

  • How will we work together on this?
  • What are your requests from me as your coach?
  • These are my expectations of you as a client
  • Educate on what coaching is and is not
  • Define special considerations: interrupting, feedback, etc.

M – Measure

  • How will you know we have successfully reached our outcomes?
  • How will you measure success?
  • Where are you now on this?
  • Where would you like to be?
  • What is different about where you want be than where you are now?

M- Motivation

  • Why is this important to you?
  • What is the motivation for this focus?

E – Environment

  • What are the factors might contribute to success?
  • What are the factors might impede progress?

S – Start

  • Where would you like to begin?
  • How would you like to start?


Check in at consistent intervals to understand their progress and any shifts in direction they wish. (Re-contract)

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